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Strategic Valuation
How artists, makers, and independent businesses raise perceived value and charge what the work is worth.
5 articles
- 01How to Make Clients Value (and Pay for) Handmade WorkA practical guide to increasing the perceived value of handmade work, so clients understand the craft, respect the price, and stop comparing you to mass-made.how to increase perceived value
- 02How to Attract the Right Clients, Not Empty ReachReach is not the goal. Learn how to attract the right clients, people who value the work, return, and refer, instead of chasing numbers that never convert.how to attract the right clients
- 03Your Craft Is Excellent, but the Business Isn't Growing, Here's WhyYour craft is excellent, but the business has stalled. The missing piece is usually a system from visibility to sale, structure, not more effort.why isn't my business growing
- 04Why Hermès Says It Doesn't Do Marketing (and What Artisan Brands Can Learn)Hermès says it has no marketing department, yet it's one of the most desired brands alive. The reason reveals two opposite economic models, and why artisan, creative and high-end brands need a different one.why luxury brands don't do marketing
- 05The Montblanc Customer vs the BIC Customer (and Why It Decides Your Revenue)Same pen, opposite meaning. Why artisan and high-end brands attract discount-hunters, and how choosing the right customer instead of the cheapest one decides your revenue.how to attract customers who value premium products