FEATURED INSIGHT
How to Charge More for Your Work, Without Losing Clients
How to charge more for your work without losing clients, price handmade products, stop competing on price, and raise prices with confidence.
Continue reading →Buscaroli StudioMilan · São Paulo
(NO)BS Journal
Validated artisan strategy to get ahead in the new market.
THE SIGNATURE SERIES · ANTI-MARKETING ARTIGIANALE
There are two economic models. Most advice only teaches one.
Industrial marketing is built to grow volume. But craft, creativity and the high end don't scale like a factory, and the same rule that builds an industrial brand quietly starves an artisan one. This series names the other model: the marketing of scarcity, desire and margin.
03
The Trap That Makesan Exceptional BusinessLook Ordinary
Comparative positioning teaches clients to price-check your work. Why craft, creative and high-end businesses grow faster on uniqueness than on being marginally better.
Read →02
The Montblanc Customer vs the BIC Customer (and Why It Decides Your Revenue)
Same pen, opposite meaning. Why artisan and high-end brands attract discount-hunters, and how choosing the right customer instead of the cheapest one decides your revenue.
01Why Hermès Says It Doesn't Do Marketing (and What Artisan Brands Can Learn)
Hermès says it has no marketing department, yet it's one of the most desired brands alive. The reason reveals two opposite economic models, and why artisan, creative and high-end brands need a different one.
LATEST ARTICLES
- 01AI for Makers and Small Businesses: Where It Helps, and Where It Hurtshow to use AI to grow my business
- 02How to Make Clients Value (and Pay for) Handmade Workhow to increase perceived value
- 03How to Attract the Right Clients, Not Empty Reachhow to attract the right clients
- 04How to Stand Out When Everything Looks the Same (in the Age of AI)how to stand out from competitors
- 05Your Craft Is Excellent, but the Business Isn't Growing, Here's Whywhy isn't my business growing
- 06Content That Sells: What to Post When You're a Makerwhat to post on social media
SECTIONS
01
Strategic AI
How to use AI to gain time, clarity, and reach, without flattening the soul of your craft.
See articles (2) →02Strategic Valuation
How artists, makers, and independent businesses raise perceived value and charge what the work is worth.
See articles (5) →03Positioning & Growth
How craft-led businesses grow with clear messaging, a sales structure, and the right clients.
See articles (4) →04Market Signals
What is changing in client behavior, content, and technology, and what it means for makers.
See articles (2) →NOTICE
Want to understand what is limiting your growth, value perception, or recurrence?
Start with the EXPANSIO QUIZ and identify what needs to change first.
EXPANSIO QUIZ