Service · Content and social
Content that expresses the identity of your work
We create and run your social with you, so your atelier gets seen by the people who buy, without posting becoming one more weight.
You know who you want to be. Your profile does not show it yet.
You did not come from marketing, and that is fine, your craft lies elsewhere. But when it is time to post, the blank hits: what to say, which photo, how to write it. And even when you do post, there is the feeling that the content does not express the identity you wanted, that the profile does not communicate what your work really is. It is not a lack of talent or of stories to tell. It is that translating all of that into content, with voice and direction, is a craft too. That is the one we bring you.
How we handle your content
A clear direction: what to post and why
No more guessing. We translate your identity and your message into a content plan with themes, ideas and a reason behind every post, so the feed finally communicates who you are and makes people desire and buy.
The behind-the-scenes of the handmade
Your hands at work, the material, the process, the before and after. It is the most powerful content there is and it is yours alone. We turn your day of creating into videos and posts that enchant and convert.
We do the hands-on work, you stay the owner
Done with you, not instead of you. We handle the planning, the creation and the publishing, and you approve while keeping your voice. It is done-with-you: the hands are ours, the brand stays yours.
Less weight, with artificial intelligence
We use AI to lift the repetitive off you, organize ideas and find rhythm, always protecting what is human in your work. You go back to what only you can do: create.
A project of ours
Ca’Øriginale: brand, site and presence, built from scratch.
The marketplace of Italian handmade. Identity, site and content with the same care we put into your work.
See the live siteThe best content your business has already exists. It is in your hands, every day, as you create.
What our
clients say.
Buscaroli Studio
+10
years of experience
Alongside artists, makers and businesses driven by excellence.
+17
international certifications
In luxury management, revenue strategy, and AI: LVMH, ESPM, Poli-MI, Marangoni.
+5
International presence: USA, Europe, LATAM
Experience and clients across more than 5 countries, with a cultural and commercial reading adapted to each market.
Luana Buscaroli
Luana Buscaroli is the founder of Buscaroli Studio and Ca’Øriginale.
Born in Brazil, with Portuguese and Italian roots, her story has always been shaped by a mix of cultures, places and identities. Her father was born in Angola, and her family history carries different influences that gave her an early sensitivity to culture, belonging and the way identity is expressed through what we create.
Before building her path in business and strategy, Lu also lived the world of rally, an experience that shaped her relationship with precision, courage, direction and fast decision-making.
Based in Italy, Lu has built her work at the intersection of business, culture, identity and craftsmanship.
With more than 10 years of experience in strategy, branding and growth, she has worked with brands, founders and creative businesses across Brazil, Europe and the United States.
Her work is guided by a simple belief: exceptional creations deserve more than visibility. They deserve to be understood, valued and remembered.
This is the belief behind Buscaroli Studio: helping people who create with excellence get found, sell at the right value, and grow, with strategy, not more effort.
Content and social: the most common questions
It depends on how many channels, how often, and how much of the process stays with us. Instead of a fixed package, we build a plan the size of your moment, so you invest in what brings clients rather than volume for its own sake. You leave the alignment conversation with a clear investment range, no fine print.
What makes the right client desire your work: the behind-the-scenes of creation, the pieces in use, your story, proof from people who already bought, and content that answers the doubts of someone almost ready to buy. No posting for the sake of posting; every piece has a reason tied to selling, not just filling the feed.
A freelancer runs the day-to-day; a social media agency usually delivers tasks and reports. We are a studio: we combine strategy, the hands that produce, and the link to how you sell, all done with you. You get the solidity of a team without becoming one more client on an assembly line.
Yes, that is exactly why we exist. We build the direction together and then take on the planning, the creation and the publishing, keeping you in the loop without overloading you. The goal is for getting seen to stop competing with your time to create.
No. Many grow by showing the hands, the process and the pieces, never showing their face. If you enjoy being on camera, great, we amplify that. If you do not, we build a strong presence from your work. The star can always be what you make.